1 1. Definition
of Businness Letter
A business letter is
a letter written in formal language, usually used when writing from
one business organization to another, or for correspondence between such
organizations and their customers, clients and other external parties. The
overall style of letter will depend on the relationship between the parties
concerned. There are many reasons to write a business letter. It could be to
request direct information or action from another party, to order supplies from
a supplier, to identify a mistake that was committed, to reply directly to a
request, to apologize for a wrong or simply to convey goodwill. Even today, the
business letter is still very useful because it produces a permanent record, is
confidential, formal and delivers persuasive, well-considered messages.
2 2. The
types, The Parts, and the Styles of business Letter
2.1 Types
The
most important element you need to ensure in any business letter is accuracy.
One of the aspects of writing a business letter that requires the most accuracy
is knowing which type of business letter you are writing. A number of options
are available for those looking to trade in business correspondence, and you
will significantly increase your odds for getting a reply if you know the form
you need to send.
·
Letter of
Complaint
A letter of complaint will almost
certainly result in an official response if you approach it from a businesslike
perspective. Make the complaint brief, to the point and polite. Politeness pays
off regardless of the extent of anger you are actually feeling while composing
this type of business letter.
·
Resume Cover
Letter
A cover letter that accompanies a
resume should revel in its brevity. You should take as little time and as few
words as possible to accomplish one task: persuading the reader to anticipate
reading your resume. Mention the title of the job for which you are applying,
as well or one or two of your strongest selling points.
·
Letter of
Recommendation
A recommendation letter allows you
to use a few well-chosen words to the effect of letting someone else know how
highly you value a third party. Resist the temptation to go overboard; approach
your recommendation in a straightforward manner that still allows you to get
the point across.
·
Letter of
Resignation
An official letter of resignation is
a business letter that should be fair and tactful. Be wary of burning any
bridges that you may need to cross again in the future. Offer a valid reason
for your resignation and avoid self-praise.
·
Job
Applicant Not Hired
In some cases you may be required to
write a business letter that informs a job applicant that he was not chosen for
an open position. Offer an opening note of thanks for his time, compliment him
on his experience or education and explain that he was just not what the
company is looking for at the present time.
·
Declining
Dinner Invitation
Declining a dinner invitation is a
topic for a business letter that, if not done tactfully, may result in a social
disadvantage. Extend your appreciation for the invitation and mention that you
already have an engagement for that date. Do not go into detail about what the
engagement is.
·
Reception of
Gift
It is very polite to return a formal
business response letting someone know that you have received her gift. Extend
a personalized thanks to let her know that you are exactly aware of the
contents of the gift. If possible, it is a good idea to include a sentiment
suggesting that you have put the gift to use.
·
Notification
of Error
When sending
a business letter that lets the receiving party know that an error has been
corrected, it is good business sense to include a copy of the error in question
if there is paperwork evidence of it. Make the offer of additional copies of
material involved in the error if necessary
·
Thanks for
Job Recommendation
A letter of thanks for a party that
helped you get a job should be professional and courteous. Above all else,
avoid the temptation to go overboard in offering your thanks. Be aware that
your skills also helped you land the job and it was likely not handed to you as
a result of the third party.
·
Information
Request
A business letter that requests
information should make the request specific and perfectly understandable. It
is also a good idea to state the reason for the information request. Extend
advance appreciation for the expected cooperation of the recipient.
2.2 Parts
Ø Letterhead
Companies usually use printed paper
where heading or letterhead is specially designed at the top of the sheet. It
bears all the necessary information about the organisation’s identity.
Ø The date of the letter
Date of writing. The month should be
fully spelled out and the year written with all four digits October 12, 2005
(12 October 2005 – UK style). The date is aligned with the return address. The
number of the date is pronounced as an ordinal figure, though the endings st, nd, rd, th, are often omitted in writing. The
article before the number of the day is pronounced but not written. In the body
of the letter, however, the article is written when the name of the month is
not mentioned with the day.
Ø The Inside Address
In a business or formal letter you
should give the address of the recipient after your own address. Include the
recipient’s name, company, address and postal code. Add job title if appropriate.
Separate the recipient’s name and title with a comma. Double check that you
have the correct spelling of the recipient ‘s name. The Inside Address is
always on the left margin. If an 8 1/2″ x 11″ paper is folded in thirds to fit
in a standard 9″ business envelope, the inside address can appear through the
window in the envelope.
Ø The Greeting /
Salutation
Also called the salutation. The type
of salutation depends on your relationship with the recipient. It normally
begins with the word “Dear” and always includes the person’s last
name. Use every resource possible to address your letter to an actual
person. If you do not know the name or the sex of of your reciever address
it to Dear Madam/Sir (or Dear Sales Manager or Dear Human Resources Director). As
a general rule the greeting in a business letter ends in a colon (US style). It
is also acceptable to use a comma (UK style).
Ø The Subject Line (optional)
Its inclusion can help the recipient
in dealing successfully with the aims of your letter. Normally the subject
sentence is preceded with the word Subject: or Re: Subject
line may be emphasized by underlining, using bold font, or all captial letters.
It is usually placed one line below the greeting but alternatively can be
located directly after the “inside address,” before the “greeting.”
Ø The Body Paragraphs
The body is where you explain why
you’re writing. It’s the main part of the business letter. Make sure the
receiver knows who you are and why you are writing but try to avoid starting
with “I”. Use a new paragraph when you wish to introduce a new idea or element
into your letter. Depending on the letter style you choose, paragraphs may be
indented. Regardless of format, skip a line between paragraphs.
Ø The Complimentary Close
This short, polite closing ends
always with a comma. It is either at the left margin or its left edge is in the
center, depending on the Business Letter Style that you use. It begins at the
same column the heading does. The
traditional rule of etiquette in Britain is that a formal letter starting “Dear
Sir or Madam” must end “Yours faithfully”, while a letter starting “Dear ” must
end “Yours sincerely”. (Note: the
second word of the closing is NOT capitalized).
Ø Signature and Writer’s identification
The signature is the last part of
the letter. You should sign your first and last names. The signature line may
include a second line for a title, if appropriate. The signature should start
directly above the first letter of the signature line in the space between the
close and the signature line. Use blue or black ink.
Ø Initials, Enclosures, Copies
Initials are to be included if
someone other than the writer types the letter. If you include other material
in the letter, put ‘Enclosure’, ‘Enc.’, or ‘ Encs. ‘, as appropriate, two lines
below the last entry. cc means a copy or copies are sent to someone else.
2.3 Styles
> Block
Style
> Semi
Block Style
> Full
Block Style
> Indented
Style
> Simplified
> Hanging
Indentation Style
3 3.
Example
of business letter
3519 Front Street
Mount Celebres, CA 65286
Mount Celebres, CA 65286
October 5,
2004
Ms. Betty
Johnson
Accounts Payable
The Cooking Store
765 Berliner Plaza
Industrial Point, CA 68534
Accounts Payable
The Cooking Store
765 Berliner Plaza
Industrial Point, CA 68534
Dear Ms.
Johnson:
It has come
to my attention that your company, The Cooking Store has been late with paying
their invoices for the past three months.
In order to
encourage our customers to pay for their invoices before the due date, we have
implemented a discount model where we'll give you 2% off your invoice if you
pay us within 10 days of receiving the invoice.
I hope that
everything is going well for you and your company. You are one of our biggest customers, and we appreciate your business. If you have any questions, feel
free to contact me at (555) 555-5555.
Sincerely,
Sincerely,
Signature
Bob Powers
Accounts Receivable
Accounts Receivable
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